For every body part, there is a bimbo ideal. Instead she is a deconstructed sum of body parts. The female – the bimbo – is not a person with a personality. The game manages to harness all the primary insecurities that plague girls and young women, and mess with their sense of identity and self esteem. But the fact that he and the game’s promoters don’t get why Miss Bimbo is so wildly offensive is perhaps as depressing as the misogyny that drives their lucrative online enterprise. Yet Jacquart can’t understand what all the fuss is about. Another insisted ”this guy should be taken off to jail”. One CNN presenter introduced a story about Miss Bimbo this week with an outburst of ”it’s vulgar, it’s immoral”. Nicolas Jacquart is the game’s creator and, not surprisingly, parents, commentators and female news anchors are baying for his blood. New players, including from Australia, are signing up at a rate of around a thousand every few hours. Right now the game has in excess of 1.5 million registered players across Britain, France and the US. It’s run as a weekly competition to be the ”hottest, coolest and most famous” bimbo in the world, and it is riddled with nasty, demeaning and utterly demoralising messages about what it means to be female. But Miss Bimbo is an online ”game” actually aimed at young girls between the ages of seven and 17. Sure big and little boys probably play it, and yes, in their bedrooms. Now if Miss Bimbo sounds like a sick little secretive online game, that pimply faced big boys like Nicolas Jacquart play in the privacy of their own bedrooms, it’s not. All bimbo wannabes are clearly instructed from the outset that ”a good boyfriend brings you money”. But not to worry his hot little bimbo is well on the way to scoring a rich sugar-daddy, which is a key objective in the world of Miss Bimbo. Then with a few quick text messages he’s procured more ”bimbo dollars” – via credit – to purchase surgery to rid her of pimples.Īs for the money he’s spent on fixing her hair and changing her style, well that’s almost sent him broke. And to improve her bimbo ”hotness” he’s even paid for breast implants and bought her some cosmetic surgery to fix her face, enlarge the eyes and pout the mouth. Jacquart feeds his bimbo a daily meal rewards her with chocolate to make her happy gives her diet pills when she’s fat clicks her into the solarium when she’s too pale and strips her down to her undies for a change of outfit when she’s going clubbing. ”You have to look after her,” he assures us. She’s a living, loving thing – with real needs. But his bimbo, he assures us, is not just an online graphic creation. As for those tiny hips, that pinched waist, the taut bottom and those impossibly long tanned legs, well Jacquart is pretty pleased with the look. At least now she has clothes covering her bulging bosom. She had been standing there in skimpy lace lingerie. Instead he’s just made the bimbo a teeny-weeny bit more decent. I can put on her this T-shirt, like this,” he clicks the mouse, ”and make her look beautiful.” Both lads smile. ”So Nicolas, this is your bimbo?” Jacquart croons, ”Yah. The reporter, a grown-up lad in a suit, stares at the lap-top screen in front of them. There is something perverse about this scene: a 23-year- old French lad, Nicolas Jacquart, sits at the kitchen table in his rather dreary little London bedsit, with a CNN reporter at his side.
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